Watch Full Movie Online. The record label Death Row Records has, since its creation in 1993, been synonymous with the American hip-hop climate. Formed by ex-bodyguard Suge Knight, the label has released seminal rap albums from luminaries including Dr. Dre, Snoop Doggy Dogg, and the famous hip-hop martyr Tupac Shakur. WELCOME TO DEATH ROW is a fascinating, well-researched documentary which explores the history of this intriguing and incredibly significant company.